Lead Creative Producer (Marketing, Remote)

Job summary

This role is a leadership position focused on creative production for performance marketing, utilizing AI-driven strategies to enhance campaign effectiveness across digital platforms.

Qualifications

• Over 7 years of experience in creative production for performance marketing, especially on platforms like Meta, TikTok, or Google.
• Strong grasp of user acquisition metrics such as conversion rate, CPA, and ROAS, and their relationship with creative performance.
• Proven track record of achieving measurable business results through creative testing and optimization.
• Experience in leading and managing creative teams in high-output environments.
• Familiarity with AI tools for content creation and optimization.
• Excellent project management and communication skills.
• Ability to merge creative storytelling with data analysis.
• Experience working collaboratively with designers and marketing teams.

Responsibilities

Benefits

• Oversee the entire creative production process for performance marketing campaigns, ensuring timely delivery of high-quality assets.
• Collaborate with user acquisition and design teams to refine creative strategies that enhance campaign performance.
• Analyze performance metrics and optimize creatives through ongoing testing.
• Mentor and develop a team of Creative Producers, promoting a culture of innovation.
• Integrate AI tools into workflows to improve production efficiency.
• Act as the primary contact for creative needs, ensuring alignment among stakeholders.
• Manage relationships with external freelancers and vendors, including onboarding and performance oversight.
• Lead quarterly creative planning and process improvements to boost production impact.
• Fully remote work with flexibility to operate from various locations.
• Generous paid time off, including wellness days.
• Performance-based bonuses and incentives.
• Financial support for professional development and training.
• Health-related reimbursements or insurance support.
• Home office setup or co-working space reimbursement.
• Access to recognition programs and personal development discounts.