TikTok Content Strategist & Creator (Marketing, Remote)

Job summary

This role focuses on developing and executing a TikTok content strategy that drives engagement and growth for a brand. The position involves hands-on content creation and collaboration with various teams to ensure alignment with brand objectives.

Qualifications

• 1–2+ years of experience in creating or strategizing TikTok content for brands or creators.
• Strong understanding of TikTok trends, algorithms, and creator culture.
• Proven track record of producing engaging content that converts.
• Excellent storytelling skills with a knack for platform-specific video formats.
• Comfortable on camera and capable of directing shoots.
• Highly organized and adaptable, with a data-driven approach to content optimization.

Responsibilities

• Develop and manage a comprehensive TikTok content strategy aligned with brand and growth priorities.
• Create and oversee content calendars for launches, campaigns, and cultural moments.
• Conceptualize, script, film, and edit TikTok videos optimized for performance.
• Monitor and analyze trends and creator behaviors to inform content creation.
• Track performance metrics to refine content strategies.
• Collaborate with Growth, Paid, Creative, Brand, and Influencer teams to maximize content impact.

Skills

• Strong storytelling instincts and expertise in video formats.
• Data-informed creative thinking, prioritizing meaningful metrics.

Education

• Not specified.

Tools

• Familiarity with TikTok Shop, affiliates, or live shopping is a plus.