Brand Marketing Copywriter (Remote)

Job summary

Seeking a Brand Copywriter with a strong focus on direct response to join an internal marketing team. The role involves creating compelling copy for various channels, including digital ads, landing pages, and social media content, aimed at driving conversions and brand engagement.

Qualifications

• 5+ years of copywriting experience with a portfolio showcasing brand and performance work.
• Proven ability in writing direct response copy for paid media, landing pages, and video scripts.
• Strong brand writing skills with the ability to adapt voice and tone across different formats.
• Familiarity with B2B/DTC social content and the ability to identify effective advertising hooks.
• Comfortable working at volume while maintaining high quality.
• Excellent command of English with a sharp editorial eye.

Responsibilities

• Create high-performing paid ad copy for platforms like Meta, LinkedIn, and YouTube.
• Develop conversion-focused landing page copy and campaign messaging.
• Write scripts for UGC-style ads, ensuring modularity for testing.
• Research and analyze trends to develop new ad angles and formats.
• Present ideas clearly to creative directors and senior leadership.
• Collaborate with various teams to deliver copy across multiple formats and campaigns.

Skills

• Strong instinct for identifying creative patterns and hooks in advertising.
• Platform-native thinking for effective copy across different social media.
• Self-starter with a collaborative nature, comfortable working with diverse teams.

Education

• Not specified.

Tools

• Experience with AI tools for enhancing the creative process is a plus.