Brand Strategist (Financial Services, Remote)

Job summary

This role focuses on developing brand strategies for financial services firms, emphasizing clarity in complex markets such as asset management, fintech, and banking. The strategist will translate intricate business models and market dynamics into actionable guidance for messaging and digital experiences.

Qualifications

• Over 6 years of professional experience in design or brand strategy.
• Proven background in brand positioning and messaging within financial services or B2B sectors.
• Strong analytical skills to assess market dynamics and audience expectations.
• Ability to navigate ambiguity and create structured systems.
• Proficient in producing clear, strategic documents.
• B2 level English proficiency or higher.

Responsibilities

• Conduct strategic discovery and diagnosis for clients in financial services.
• Analyze competitors and market perceptions to inform positioning.
• Develop and refine brand narratives and differentiation strategies.
• Create messaging architectures that maintain credibility and clarity.
• Shape website content and structure based on user intent.
• Provide actionable insights for design and digital teams.
• Facilitate client workshops and deliver strategic presentations regularly.

Skills

• Expertise in brand strategy and digital narrative.
• Strong presentation and workshop facilitation abilities.
• Ability to simplify complex concepts without losing depth.
• Understanding of credibility signals in conservative markets.

Education

• Relevant degree in design, marketing, or a related field is preferred.

Tools

• Familiarity with digital design and content management tools is advantageous.