Consumer Insights Manager (Remote, Global)

Job summary

The role focuses on integrating consumer insights into product innovation and portfolio strategy, ensuring new product development aligns with consumer needs and behaviors.

Qualifications

• Over 8 years of experience in consumer insights, ideally in product innovation or portfolio strategy.
• Strong background in both qualitative and quantitative research methodologies.
• Proven experience in concept testing, product validation, and pricing strategies.
• Excellent storytelling and strategic framing abilities to create compelling narratives from data.
• Strong project leadership skills, capable of managing multiple workstreams in a dynamic setting.
• Degree in Marketing, Business, Psychology, Behavioral Science, Economics, or a related field.
• Proficient in English and experienced with PowerPoint, Excel, and data visualization tools.

Responsibilities

• Lead the consumer-driven insight agenda for collection architecture and product innovation.
• Identify opportunities based on consumer insights and integrate trends to guide innovation.
• Manage the product testing process, including idea screening and validation, translating results into actionable recommendations.
• Oversee the pricing insights program, incorporating market signals into pricing decisions.
• Monitor product performance post-launch and identify optimization opportunities.
• Develop and mentor Insights specialists to enhance research quality and methodologies.
• Promote continuous improvement in product testing and integrated insights.

Skills

• Strategic and analytical mindset with a focus on translating insights into product impact.
• Curiosity about cultural and market trends.
• Strong collaboration and influencing skills, particularly with senior stakeholders.
• Ability to thrive in a fast-paced, global environment with shifting priorities.
• Commitment to ownership, quality, and continuous learning.
• Hands-on problem-solving approach with strong interpersonal skills.

Education

• Bachelor's degree in a relevant field such as Marketing, Business, or Behavioral Science.

Tools

• Proficient in PowerPoint, Excel, and insight/data visualization tools.