CRM & Automation Specialist (E-commerce, Aarhus)

Job summary

The role involves designing and developing automated customer journeys to enhance engagement and retention through data and AI. The specialist will collaborate with marketing, tech, and data teams to create effective communication strategies that align with business goals.

Qualifications

• Minimum of 3 years of experience in CRM strategy, marketing automation, and segmentation.
• Strong commercial mindset and ability to work independently while collaborating closely with stakeholders.
• Proven analytical skills to derive insights from data and translate them into actionable initiatives.

Responsibilities

• Serve as a trusted advisor for brands, simplifying complex CRM and automation setups.
• Design, build, and optimize automated customer journeys.
• Analyze retention and performance data to inform engagement strategies.
• Advise on lead generation tactics, including gamification and conversion optimization.
• Explore AI tools to enhance customer experiences and predict behavior.

Skills

• Strong analytical mindset with experience in CRM platforms and journey mapping.
• Familiarity with tools like Voyado or Salesforce is advantageous.

Education

• Relevant degree or equivalent experience in marketing, data analysis, or related fields.

Tools

• Experience with CRM platforms, data analysis tools, and marketing automation software.