Director of E-commerce (DTC, Remote)

Job summary

This leadership role focuses on developing and expanding a Shopify channel to become a significant revenue source in a performance-driven direct-to-consumer (DTC) environment. The position involves hands-on management initially, transitioning to leading a specialized team as the channel grows. The role is crucial for enhancing customer experience, optimizing conversion funnels, and ensuring long-term profitability.

Qualifications

• Demonstrated experience in scaling Shopify stores for DTC brands, with measurable improvements in revenue, conversion rates (CVR), average order value (AOV), and customer lifetime value (LTV).
• Proficient in Shopify, including themes, Liquid, apps, and integrations.
• Advanced analytical skills with experience in conversion rate optimization (CRO), A/B testing, and performance enhancement, including dashboard creation and data interpretation.
• Familiarity with lifecycle marketing tools like Klaviyo, focusing on segmentation, automation, and revenue tracking.
• Understanding of tracking and attribution across paid marketing channels.
• Preferred experience in supplements, health/wellness, or regulated DTC sectors.
• Strong collaboration skills to align marketing, creative, and operations teams.
• Entrepreneurial mindset with a focus on ownership and data-driven decisions.
• Leadership experience or readiness to manage teams in a rapidly growing environment.

Responsibilities

Benefits

• Oversee and grow the Shopify channel, focusing on revenue, CVR, AOV, and LTV.
• Manage the Shopify ecosystem, including themes, integrations, and site performance.
• Execute rapid product launches with optimized product pages and merchandising strategies.
• Implement continuous CRO initiatives through A/B testing and data-driven experimentation.
• Develop analytics dashboards to monitor performance metrics.
• Ensure accurate tracking and attribution across marketing channels.
• Create and execute lifecycle marketing strategies to enhance retention and subscription growth.
• Collaborate with cross-functional teams to improve funnel performance and customer experience.
• Establish scalable processes and best practices for channel growth.
• Build and lead a high-performing Shopify team as the business expands.
• Competitive salary with performance-based incentives.
• Fully remote work with flexible scheduling.
• Opportunity to build and scale a high-growth DTC channel.
• Career advancement in a dynamic, entrepreneurial setting.
• Exposure to cross-functional leadership and strategic decision-making.
• Access to resources for continuous learning and development.