Director of Paid Media (B2B SaaS, Remote)

Job summary

This senior leadership role is focused on developing the vision and performance of the Paid Media function in a rapidly growing B2B SaaS environment. The position involves leading a team of paid media experts, driving revenue growth, and ensuring that paid media strategies align with business objectives.

Qualifications

• Over 7 years of experience in paid media, with a minimum of 2 years in B2B SaaS marketing.
• At least 4 years of experience in team leadership, managing senior-level professionals.
• Proven track record in managing enterprise-level paid media budgets exceeding $50k per month.
• Demonstrated success in driving revenue expansion and retention within client portfolios.

Responsibilities

• Develop and implement the long-term strategy for Paid Media, translating it into actionable plans and KPIs.
• Drive revenue growth and retention across the paid media client portfolio.
• Serve as a strategic advisor to senior client leaders, influencing business outcomes.
• Mentor and develop a high-performing team of senior paid media managers.
• Ensure service excellence in all campaigns, focusing on scalability and measurable impact.
• Establish operational processes, including capacity planning and data-driven decision-making.
• Adapt paid media offerings to meet evolving B2B SaaS client needs.

Skills

• Expertise in Google Ads and LinkedIn Ads, with a solid understanding of Meta Ads.
• Strong grasp of marketing attribution, pipeline influence, and revenue reporting.
• Excellent leadership, communication, and strategic decision-making abilities.

Education

• Relevant degree or equivalent experience in marketing or a related field preferred.

Tools

• Familiarity with paid media management tools and analytics platforms is essential.