eBusiness Marketing Manager (B2B, Remote/Northern Europe)

Job summary

The eBusiness Marketing Manager for the Northern Europe Cluster is responsible for developing and executing the eBusiness marketing strategy to enhance the adoption and success of digital platforms. This role focuses on driving growth through collaboration with Sales, Marketing, and other teams, while improving customer experiences in the digital ecosystem.

Qualifications

• University degree in marketing, business, or a related field.
• Proven experience in digital marketing and eCommerce, preferably in a B2B context.
• Strong analytical skills with the ability to derive insights from data.
• Excellent communication skills in English; knowledge of additional Northern European languages is a plus.

Responsibilities

• Develop and implement the cluster eBusiness marketing strategy aligned with global priorities.
• Promote eCommerce offerings to enhance customer engagement and usage.
• Execute digital marketing activities for lead generation and online sales.
• Collaborate on content creation with relevant teams.
• Monitor and analyze eBusiness performance, recommending improvements.
• Enhance the customer journey through insights and process improvements.
• Maintain and optimize the digital product catalogue.
• Support the GSS Online Sales roadmap execution at the cluster level.
• Train internal teams and external users on digital tools.
• Ensure compliance with GDPR and digital governance practices.
• Manage budgets and report on ROI for eBusiness initiatives.

Skills

• High level of expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, and EDI tools.
• Ability to work cross-functionally and influence stakeholders without direct authority.
• Experience in collaborating with international teams.

Education

• University degree in marketing, business, or a related field.

Tools

• Familiarity with digital marketing tools, analytics platforms, and eCommerce solutions.