Global Media Strategy Lead (Healthcare, Copenhagen)

Job summary

The role involves leading global media strategy for key clients in the healthcare and pharmaceutical sectors, functioning as a senior client partner within a lead-agency model. The position requires driving integrated media solutions while aligning with broader business and brand objectives.

Qualifications

• Over 10 years of experience in media strategy, planning, or activation within an agency, client, or consultancy environment.
• Strong expertise in managing global media clients, particularly in regulated industries such as healthcare or finance.

Responsibilities

• Own and lead global media strategy across various brands and therapeutic areas.
• Translate business and medical objectives into insight-driven, comprehensive plans.
• Drive innovation in omnichannel targeting and personalization.
• Act as a senior strategic partner to global client stakeholders, leading governance and strategic planning cycles.
• Identify and pursue organic growth opportunities while managing financials and account health.
• Operate within a lead agency model, ensuring alignment between media, creative, and production teams.
• Ensure all media activities comply with healthcare regulations and privacy requirements.
• Define measurement frameworks and optimize performance based on data insights.

Skills

• Strong understanding of media ecosystems, platforms, production, and measurement.
• Excellent client management and strategic planning skills.
• Ability to leverage data and analytics for decision-making.

Education

• Relevant degree in marketing, communications, or a related field is preferred.

Tools

• Familiarity with media planning and analytics tools, as well as compliance management systems.