Head of Paid Search (Marketing, EMEA, Hybrid)

Job summary

A strategic leader is sought to drive the growth and innovation of the Paid Search discipline across the EMEA region. This role involves transforming traditional Paid Search management into an AI-driven approach, enhancing client portfolios, and ensuring team empowerment and performance.

Qualifications

• Minimum of 10 years of experience in Paid Search.
• Strong autonomy and proactive decision-making skills.
• Deep understanding of AI and machine learning applications.
• Proven track record in business development and client relationship management.
• Broader knowledge of digital marketing including Social, Display, and Content Marketing.
• Experience in mentoring and leading teams.
• Excellent communication skills in English.

Responsibilities

• Lead the performance and profitability of Paid Search across EMEA.
• Transition from traditional to AI-driven Paid Search management.
• Engage in new business pitches and refine sales narratives.
• Establish effective organizational structures for Paid Search teams.
• Drive the adoption of technology and data-led approaches.
• Coach and mentor Paid Search Leads and consultants.
• Oversee major Paid Search clients and drive project excellence.
• Facilitate collaboration with adjacent marketing crafts.
• Encourage knowledge sharing and best practices across teams.

Skills

• Analytical and flexible with the ability to work independently.
• Results-oriented with strong planning and organizational skills.

Education

• Relevant degree or equivalent experience in marketing or related field.

Tools

• Familiarity with AI tools and digital marketing platforms.