Mobile Games Ads Creative Director (Gaming, Remote)

Job summary

This role involves leading the creative vision and execution of impactful video advertising campaigns for mobile games, focusing on engaging millions of players. The position requires a blend of marketing, analytics, and game design expertise to transform player insights into effective ad creatives.

Qualifications

• Over 5 years of experience in mobile gaming, performance marketing, or a creative agency specializing in digital advertising.
• Demonstrated success in producing ad creatives that yield measurable results, such as increased installs or enhanced campaign performance.
• Strong grasp of short-form video dynamics, particularly the critical nature of the initial seconds in capturing user attention.

Responsibilities

• Develop and implement a comprehensive creative strategy for video ads, utilizing various formats like gameplay edits and cinematic trailers.
• Lead a team of video editors to ensure the consistent production of high-quality creative assets.
• Collaborate with user acquisition teams to analyze performance metrics and optimize campaigns based on insights.
• Stay updated on industry trends across platforms such as TikTok and Meta to maintain a competitive advantage.
• Conduct competitive analysis to identify successful creative patterns and new opportunities.
• Maintain brand consistency while promoting bold experimentation within short-form video constraints.

Skills

Benefits

• Proficiency in creative tools like Adobe After Effects and Premiere Pro; familiarity with game engines such as Unity or Unreal is advantageous.
• Strong leadership, communication, and project management abilities in a fast-paced environment.
• Ability to balance data insights with creative instincts, knowing when to iterate or take risks.
• Competitive salary based on experience and performance.
• Flexible work environment with options for remote work.
• Comprehensive health and wellness benefits.
• Opportunity to work on a high-growth mobile game with a global audience.
• Access to advanced tools and resources for creative production.
• Collaborative and innovative team culture focused on experimentation and impact.