Paid Campaigns Manager (B2B, Remote or Office-based in Europe or USA)

Job summary

The role involves leading the strategy, execution, and optimization of paid digital campaigns across various platforms including SEM, Meta, and LinkedIn, focusing on lead generation and pipeline growth in EMEA and the Americas while supporting APAC and China teams.

Qualifications

• 4–7 years of experience managing paid campaigns in SEM, Meta, and LinkedIn, preferably in a B2B or industrial/technology sector.
• Proven success in driving lead generation and pipeline growth through digital channels.
• Strong analytical skills with proficiency in Google Analytics (GA4), PBI Excel/Sheets, and platform-native reporting tools.
• Experience in managing campaigns across multiple regions and time zones.
• Rigorous budget management and spend optimization skills.
• Familiarity with AI tools to enhance campaign performance and operational efficiency.
• Excellent communication skills for presenting insights and recommendations to stakeholders.

Responsibilities

• Develop and execute online campaign strategies.
• Utilize AI tools and automation for creative innovation.
• Manage budgets and optimize spending.
• Take ownership of regional campaigns while providing global support.
• Share knowledge and enable teams across regions.

Skills

• Strong analytical and communication skills.
• Experience with AI tools for campaign enhancement.
• Ability to work collaboratively in a diverse environment.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Google Analytics (GA4), PBI Excel/Sheets, SEM platforms, Meta, LinkedIn.