Paid Search Specialist (Marketing, Aarhus)

Job summary

This role focuses on managing and optimizing paid search campaigns while transitioning towards a more strategic, data-driven approach. The position involves collaboration within a small team to enhance performance marketing efforts.

Qualifications

• Over 3 years of experience in paid search and campaign optimization.
• Strong analytical skills with the ability to derive actionable insights from data.
• Proficiency in tools such as Google Ads, GA4, Looker Studio, and Excel/Sheets.
• Structured and proactive in testing, optimization, and automation.
• Effective communication and collaboration skills with team members and stakeholders.
• Interest in evolving into a more strategic and business-oriented role.

Responsibilities

• Manage and optimize paid search campaigns in Google Ads and Microsoft Advertising.
• Analyze performance data to identify improvement opportunities.
• Develop, test, and scale new campaign strategies.
• Utilize tools like GA4, Looker Studio, and Sheets for reporting and insights.
• Collaborate with stakeholders to align paid search with broader marketing objectives.
• Contribute to creating a more automated and insight-driven setup.

Skills

• Data-driven decision-making.
• Campaign management and optimization.
• Strategic thinking and planning.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Google Ads, Microsoft Advertising, GA4, Looker Studio, Excel/Sheets.