Product Marketing Manager (Healthcare, Remote)

Job summary

This role involves driving the commercialization of an innovative AI-driven product in the healthcare sector, specifically targeting radiology workflows. The position requires strategic marketing expertise and collaboration with various teams to enhance market presence and product positioning.

Qualifications

• Bachelor's degree in marketing, business, life sciences, or a related field.
• Over 5 years of experience in product marketing, preferably in radiology, healthcare technology, or AI solutions.
• Strong digital marketing experience with proficiency in analytics tools and content creation tools (e.g., Adobe Creative Suite, CMS).
• Familiarity with healthcare compliance standards and regulatory requirements.

Responsibilities

• Define and implement global go-to-market strategies in collaboration with the Marketing Director.
• Develop product positioning and messaging to communicate the value of AI capabilities in radiology.
• Conduct competitive analyses and market research to inform product differentiation.
• Drive successful global product launches by collaborating with cross-functional teams.
• Create marketing collateral, including white papers and digital content, to establish thought leadership.
• Track marketing KPIs and product performance metrics to optimize strategies.
• Engage with customers to gather insights for product development and marketing strategies.
• Support co-marketing initiatives with industry partners.

Skills

• Proven track record in developing global marketing strategies and executing product launches.
• Strong communication skills for distilling complex product details into clear messaging.
• Data-driven mindset with strong analytical skills for performance evaluation.

Tools

• Proficiency in digital marketing and content creation tools, as well as analytics platforms.