Product Marketing Manager (MedTech, Copenhagen)

Job summary

The Product Marketing Manager plays a crucial role at the intersection of product development, marketing, and sales, responsible for crafting and executing the product marketing strategy for a diverse portfolio of solutions. This position involves translating customer and market insights into effective value propositions and go-to-market strategies that drive growth.

Qualifications

• 2-4 years of marketing experience in a global organization, preferably in business marketing, communications, or a related field.
• Strong stakeholder management, time management, and project management skills.
• Experience in developing complex projects within B2B and B2C go-to-market models.
• Ability to collaborate closely with R&D and Product Management, translating technical language into consumer-friendly messaging.
• Proactive attitude with strong problem-solving skills and the ability to build relationships at all levels.
• Excellent written and verbal communication skills in English.
• Knowledge of the MedTech or dental industry is advantageous.

Responsibilities

• Develop and execute integrated go-to-market strategies across multiple products for priority segments.
• Create and manage segment-specific narratives that position products as comprehensive solutions.
• Plan and execute events to showcase portfolio solutions and enhance engagement.
• Develop enablement materials for sales, including playbooks for cross-sell and upsell strategies.
• Conduct continuous market and competitor analysis to inform product positioning and messaging strategies.

Skills

• Strategic marketing skills with an understanding of customer needs and market dynamics.
• Ability to create compelling presentations that communicate product value and competitive advantages.

Education

• Relevant degree in marketing, business, or communications preferred.

Tools

• Familiarity with marketing and project management tools is beneficial.