Senior Creative Strategist (Digital Marketing, Remote)

Job summary

This role involves leading the creative strategy and production of impactful digital content across various social media platforms. The position emphasizes the combination of creative storytelling and data-driven insights to enhance campaign effectiveness in a fast-paced, remote-friendly setting.

Qualifications

• Over 5 years of experience in creative strategy, paid social, or direct response marketing, with a robust portfolio.
• Proficient in social media platforms and advertising tools such as Meta Ads Manager, TikTok Ads Manager, and YouTube Ads.
• Strong analytical skills for interpreting data and generating actionable insights for creative improvements.
• Excellent written and verbal communication skills for effective storytelling and team collaboration.
• Proven project management skills to handle multiple campaigns and meet deadlines efficiently.
• Familiarity with Google Suite (Docs, Sheets, Slides) and creative collaboration tools.
• Ability to adapt to changing trends and fast-paced environments.

Responsibilities

Benefits

• Develop and implement creative strategies for video and visual campaigns on platforms including TikTok, Instagram, Facebook, YouTube, and Google Ads.
• Collaborate with content creators and strategic leads to produce scripts, storyboards, and ad copy that meet campaign objectives.
• Analyze campaign performance data to inform and refine creative strategies.
• Conduct research on consumers, products, and competitors to improve content relevance and engagement.
• Manage multiple projects to ensure timely delivery while maintaining high-quality creative standards.
• Identify successful concepts and trends within social media to enhance campaign effectiveness.
• Competitive salary with performance-based bonuses, ranging from $65K to $130K USD annually.
• Full-time remote work with flexible scheduling options.
• Opportunities to work on high-growth digital campaigns and collaborate with cross-functional teams.
• Access to advanced creative and performance tools, resources, and professional development opportunities.
• A collaborative and supportive team culture focused on innovation and results.