Senior Manager, Marketing Operations (Remote, Global)

Job summary

The Senior Manager of Marketing Operations is responsible for the strategic execution of marketing initiatives, focusing on the management of the marketing technology ecosystem and the lead-to-revenue lifecycle. This role involves close collaboration with marketing and sales leadership to enhance the customer lifecycle and drive business growth.

Qualifications

• Over 7 years of experience in Marketing Operations or Revenue Operations, particularly in a B2B SaaS context.
• Proven leadership skills with experience in team management and talent development.
• Strong understanding of marketing technology systems, including HubSpot and Salesforce, with a focus on data flow and scalability.
• Excellent analytical skills, capable of providing actionable insights from complex data.
• Effective communication skills in English, able to convey technical concepts to non-technical audiences.

Responsibilities

• Own the governance and strategy of the marketing technology stack, ensuring tools deliver ROI and are fully utilized.
• Design and manage the global lead lifecycle, including lead scoring and automated routing.
• Lead planning and prioritization for Marketing Operations, balancing immediate needs with long-term goals.
• Define campaign taxonomy and funnel metrics in collaboration with Revenue Analytics, maintaining the source of truth for marketing contributions.
• Establish high operational standards, including documentation and quality assurance processes.
• Manage and mentor a team of specialists, promoting a culture of feedback and professional development.

Skills

• Strategic execution and project management in a complex environment.
• Advanced analytics and problem-solving capabilities.
• Change management experience, aligning cross-functional teams on metrics and definitions.

Education

• Relevant degree or equivalent experience in marketing, business, or a related field.

Tools

• Proficiency in marketing technology platforms such as HubSpot and Salesforce.