Senior Marketing Analyst (Remote, Denmark)

Job summary

This role is focused on enhancing marketing decision-making and driving revenue growth through advanced analytics. As a senior analyst, you will design and optimize attribution models, evaluate marketing performance, and provide actionable insights to support global growth initiatives.

Qualifications

• Significant experience in marketing analytics, particularly in B2B SaaS or high-growth sectors.
• Expertise in multi-touch attribution modeling and performance measurement for top-of-funnel activities.
• Strong knowledge of both paid and non-paid marketing channels, including metrics for brand and organic growth.
• Proficient in modern data and analytics tools such as Snowflake, dbt, and BI platforms like Tableau, Looker, or Sigma.
• Familiar with CRM and marketing automation systems, specifically Salesforce and HubSpot.
• Excellent analytical and problem-solving abilities, capable of translating complex data into actionable insights.
• Strong communication and presentation skills, with experience engaging senior stakeholders.
• Knowledge of AI and automation tools in analytics workflows.
• Fluent in English, both written and spoken.

Responsibilities

Benefits

• Lead the design and optimization of advanced attribution models to assess marketing impact across various channels.
• Build and maintain analytics frameworks for non-paid channels, focusing on organic growth and brand awareness.
• Provide data-driven recommendations for marketing budget allocation and investment strategies.
• Develop predictive models, such as customer lifetime value (LTV), to guide acquisition and retention efforts.
• Analyze the entire marketing and sales funnel to identify growth opportunities and inefficiencies.
• Ensure data integrity and governance across marketing systems, maintaining reliable data sources.
• Collaborate with cross-functional teams to translate insights into strategic actions.
• Mentor junior analysts by establishing standards for analytical excellence and sharing best practices.
• Fully remote work setup with flexibility to work from any location.
• Flexible working hours and an asynchronous work culture.
• Generous paid time off and parental leave policies.
• Mental health and wellness support services.
• Competitive compensation with equity opportunities.
• Learning and development budget for continuous growth.
• Provision of home office setup and IT equipment.
• Budget for co-working spaces and local team meetups.