Senior Media Growth Planning Manager (Marketing, Remote)

Job summary

This role is focused on leading the global media growth planning strategy, ensuring that media is effectively integrated into brand and business growth initiatives. The position involves collaborating with various stakeholders to create cohesive media plans that enhance consumer engagement and drive measurable outcomes.

Qualifications

• Proven experience in media and/or brand strategy, with a background in both advertiser-side and strategic agency roles.
• Strong understanding of consumer journeys and the impact of media across various touchpoints, including digital commerce.
• Ability to influence and align senior stakeholders across global and local teams.
• Excellent collaboration skills, capable of navigating complexity and uniting diverse teams.
• Forward-thinking mindset with the ability to anticipate trends and innovate.
• Proficient communication skills in English.

Responsibilities

• Lead the development of a global media growth planning approach that aligns with brand and business objectives.
• Integrate media considerations early in planning cycles with Global Brand Teams.
• Define the role of media across different stages of the consumer journey and guide investment strategies.
• Establish global principles for media application while allowing for local adaptability.
• Ensure integration of commerce and retail media into growth pathways.
• Drive alignment across brands and markets, shaping planning processes and key growth moments.
• Collaborate with Marketing Performance and Analytics teams to define learning agendas and incorporate insights into future strategies.
• Build planning capabilities that leverage scenario planning and AI tools.

Skills

• Strategic thinking and influencing.
• Strong collaboration and communication abilities.
• Familiarity with modeling and scenario planning tools is a plus.
• Commercial mindset with a curiosity for identifying growth opportunities.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Experience with planning tools and performance measurement frameworks is advantageous.