Senior Product Marketing Manager (B2C Digital Products, Remote)

Job summary

This role involves leading the product marketing strategy for a significant B2C digital product, focusing on user engagement and monetization. The position requires collaboration with cross-functional teams in a remote and international setting, emphasizing data-driven decision-making and experimentation.

Qualifications

• 5–7+ years of experience in senior product marketing or growth roles within B2C digital products.
• Proven track record of impacting key business metrics such as revenue and retention.
• Strong expertise in segmentation, positioning, and messaging frameworks.
• Familiarity with performance marketing channels like Google and Meta.
• Experience with A/B testing and conversion rate optimization methodologies.
• Demonstrated leadership skills in managing stakeholders in cross-functional environments.
• Analytical mindset focused on data-driven decisions.

Responsibilities

Benefits

• Define and manage the end-to-end product marketing strategy, including market positioning and go-to-market planning.
• Lead cross-functional teams to implement growth initiatives across user acquisition and retention.
• Optimize the customer journey from acquisition to monetization, focusing on lifetime value.
• Conduct market research to identify growth opportunities and develop actionable insights.
• Design and analyze experiments to enhance performance across the marketing funnel.
• Track and report on key business metrics, including revenue and engagement rates.
• Fully remote, full-time position with flexible working arrangements.
• 28 days of paid vacation plus 7 wellness days.
• Employee referral bonuses and reimbursement for professional development.
• Health-related financial support for insurance or medical expenses.
• Workspace support for home or co-working setups.
• Internal recognition and rewards system.