Vice President of Marketing (B2B, Nordic Countries)

Job summary

The Global Sales & Service organization is seeking a Vice President of Marketing to lead and inspire the global marketing team. This role focuses on strategic market insights and collaboration with sales to enhance customer experience through digital innovation.

Qualifications

• Proven experience in leading a marketing function within a global B2B matrix organization.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent stakeholder management and communication skills.
• Ability to thrive in multicultural environments and a passion for developing teams.

Responsibilities

• Support business managers in creating robust business plans for double-digit growth.
• Define strategies to enhance brand awareness and drive sales.
• Own and optimize the lead-to-opportunity management process to accelerate growth.
• Collect and analyze market data to provide insights for business decisions.
• Participate in the company-wide Marketing Board for functional oversight.

Skills

• Customer focus and optimization of the customer journey.
• Business acumen with strong analytical capabilities.
• Hands-on approach to lead generation and online sales.
• Inspirational leadership and ability to influence across divisions.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Familiarity with digital marketing tools and customer relationship management (CRM) systems.